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  1. 05.21.2013

    Posted by forsake-co

    1 Notes

    How it’s Made: Forsake Edition

    Hi Everyone!

    Our production run continues and has been going smoothly! As of now we are on track to ship the shoes to the US at the end of next week.

    Since our last update our factory has finished building the grey Pilot. Here is a look at the manufacturing process: 

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    Pieces of the Pilot being stitched together.

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    These are the inner linings of the Pilot. The shiny outside is the waterproof/breathable membrane with taped seams.

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    This picture shows the first step in the lasting process. A last is a foot shaped piece of high-density plastic that the shoe is built around. In this picture a technician is using a machine to fit the upper materials around the last, and stitch them into place.

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    Preparing the upper to be cemented onto the outsole.

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    Quality control inspectors doin’ their thing.

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    The finished products getting their extra sets of laces and being packaged!

    We’re heading over to China on Sunday to inspect all of the completed shoes before they ship so stay tuned for more updates! 

    Cheers,

    Sam & Jake

  2. 05.09.2013

    Posted by forsake-co

    1 Notes

    We’re in production!!!

    Hello Followers!

    Just wanted to send a quick update letting everyone know that production has begun! Our raw materials have arrived at the factory and are now being cut and stitched. We are heading to Asia in a few weeks to inspect/review the final product. A few pictures are below, but we’ll have many more after this trip!

    Cheers,

    Sam & Jake

    Raw suede delivered to the factory

    Raw textile materials

    Cutting leather for the Pilot. Dies (basically cookie cutters) are placed on the piece of raw leather and then a hydraulic press (the blue thing) punches out the pieces. 

    Stitching together the liner for the inside of the grey Pilot

    Stitching the logo tags onto the tongue material

  3. 04.12.2013

    Posted by forsake-co

    Production Gears are Turning!

    We recently submitted our purchase order for 5,136 pairs (whoa). About 1000 of those will be shipped to our Kickstarter backers immediately after taking delivery in the US, and the remaining shoes will be stored in a warehouse until the Fall when we ship to our retailers. 

    If you missed out on your chance to pre-order through Kickstarter don’t worry! During the month of May, we’ll launch a new page on our website where you can reserve a pair of shoes before they’re available anywhere else. 

    We also have an exciting product update! All of the shoes for this Fall will include a set of alternate laces!

    Like us on Facebook for more frequent updates and feel free to email us at info@forsake.co with any questions!

    Jake & Sam

  4. 03.10.2013

    Posted by forsake-co

    1 Notes

    Greetings!

    It’s been about a month since our last update so there’s quite a bit to share. First and foremost, Forsake global HQ has moved out of Jake’s parent’s house and into an apartment in Boston! Our commute to work everyday is about 15 ft. Dress standards are low. Very, very low. And there are shoes everywhere.

    As we mentioned in our last post, we’ve been working hard to get our products into stores this Fall. We can now say that, come September, you’ll be able to find Forsakes in about 35 storefronts including REI, Eastern Mountain Sports, and City Sports. The majority of these storefronts are clustered in New England and the Mid-Atlantic, but we’ll also be in stores around Denver, Salt Lake City, Portland, Seattle, and even Anchorage, Alaska.

    This week we’ll submit our purchase order to the factory, which will get the ball rolling on production. We’re thrilled (and a bit relieved) to report that we will be manufacturing ALL SIX styles! If you’re curious, the Black Hiker was the least requested shoe by both Kickstarter Backers and retail stores, but we’re making it anyway. We’re heading to China in mid-April to oversee production, and the shoes should arrive in the US in May. 

    Thank you so much for your support as we work through this adventure! You can contact us at anytime at info@forsake.co. We just had another batch of stickers made so if you’d like some shoot an email to stickers@forsake.co with your address and how many you want. And If you didn’t catch this on our Facebook page, Freeskier Magazine recently published an article about our Kickstarter campaign and product launch! Here’s the link:http://freeskier.com/stories/forsake-shoes-makes-kicks-that-skiers-will-dig

    Cheers,

    Sam & Jake

  5. 02.01.2013

    Posted by forsake-co

    Travel, Pilot, Hiker, Outdoor Retailer, Road Trip, Utah,

    Back from Outdoor Retailer!

    We’ve finally made it back East from a very successful road trip to Salt Lake City to attend the Outdoor Retailer trade show! Before we get into the details of our current shoe-related activities, some interesting road trip statistics…

    • 5,246 total miles
    • 15 tanks of gas, totaling $691.25
    • 114 business cards collected
    • 185 catalogs handed out
    • 28 games of Yahtzee (Sam took down the series)
    • 8 episodes of the NPR radio show This American Life
    • 17 cups of coffee (not including time spent in Salt Lake City because the total would be embarrassing)
    • 5 different mexican restaurant stops (each of which we almost immediately regretted)
    • 1 black toe nail from cramming into size 9 prototypes all day

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    The goal of the trade show was to meet with retailers, sales reps, distributors, and media in preparation for our September 2013 in-store debut. It was an incredibly productive four days at the SLC convention center and the response from the outdoor community far exceeded our expectations! This upcoming Fall is shaping up to be a very successful season!

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    Our factory just closed for the Chinese New Year, so we’ll be spending the next few weeks continuing to meet with retailers and taking orders for the Fall. In the meantime we’re rolling on the t-shirt orders and wading through the data on shoe sizing/preferences from Kickstarter Backers. Based on early analysis, the grey/blue Pilot and tan/black Thurston were the two most popular styles by far. 

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    Cheers!

     

  6. 11.30.2012

    Posted by forsake-co

    We traveled to China in January to visit our production facility and materials suppliers. Here’s a 90 second glimpse of our trip!

  7. 11.06.2012

    Posted by forsake-co

    Video, Day in the Life, Hiker, Thurston, Prototypes,

    A Day in the Life

  8. 08.28.2012

    Posted by forsake-co

    “…and then we got home and realized most of our footage was us playing Yahtzee”

  9. 07.11.2012

    Posted by forsake-co

    It’s been a while…

    After a two month Blog hiatus, we’re back! Apologies for lack of updates during this time. It’s been a crazy summer. After an unsuccessful attempt at crowd-funding a Fall 2012 production run (we raised over $60,000 - a ton of cash, but not enough for production), we decided to push back our debut until the Spring 2013 retail season. In the meantime, we’re exploring new financing options for our production run. What “financing options”? We’re meeting with commercial banks, factors, angel investors, and VC’s. And we regularly pitch random people we find in public who can’t get away (seriously, elevator and subway rides are perfect for this.)

    But finding capital isn’t the only thing keeping us busy. We’re also meeting with retailers to discuss a Spring 2013 debut, designing a Men’s and Women’s apparel line to accompany our shoes, and beginning to develop new footwear models.

    And, last but not least, we’re driving to Utah at the end of the month to present at the Outdoor Retailer convention in Salt Lake City! We’re lucky to have two close friends joining us for the adventure, alongside an impressively large amount of Red Bull, lots of free stuff, and perhaps the jankiest booth set-up in the history of OR (don’t laugh - we’re on a budget). If you’re attending the tradeshow, stop by our booth in the New Exhibitor Pavilion. And if you’re not? No worries - we’ll be filming the whole thing and putting out a video in August.

  10. 05.07.2012

    Posted by forsake-co

    video,

    Here is another video of the shoes in action - this time it’s the Pilot. What better way to show off the shoes than to take off everything else?Thanks again to Dan Phakos for filming and editing.